Wednesday, February 1, 2012

Why show Super Bowl ads early?

Lately, companies like Audi, Honda, Pepsi, and others have been showing ads that they plan to show on Sunday during the Super Bowl early on YouTube. Not just teases, the full ads themselves.

What exactly is the reason behind this? Hype buildup? Or would it cause the interest to be lost come Sunday?

Audi, for example, has been showing it's "vampire slaying" ad on TV past midnight lately, meaning that whoever has seen it at that time already knows what happens.

Me? This makes no sense whatsoever.

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1 comment:

  1. JessieFebruary 3, 2012 at 9:59 AM

    I agree - it's completely making me uninterested in even watching for the ads on Sunday since I feel like I have already seen most of them.

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